Anamchara Handfasting Cords: helping a handmade shop see every sale
A tracking fix for a small Irish shop that makes handfasting cords by hand. Google Analytics had shown 59 sales over four weeks as €0.00, and now every order arrives with its real value.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
Where they started
The owner was guessing whenever sales dipped. Her sales reached Google Analytics with no currency, so every one counted as zero, and there was no way to tell where shoppers dropped off. Most of her Google Ads campaigns were also chasing an add to cart goal that had never recorded anything.
What we did together
- Looked through Squarespace, Google Analytics, Google Ads and the Meta Pixel before changing a thing, then shared the list with the owner for her OK
- Set up each order to send its value, currency and order number once
- Added tracking for product views, baskets and checkouts, so a quiet week can be explained
- Respected every visitor's cookie choice, with nothing sent before they accept
- Walked the owner through a few clicks so all five campaigns now aim for purchases
How it went
Every order now shows up in Google Analytics with its real value and order number, and all five Google Ads campaigns aim for actual sales. We checked it with a live test order, and the owner saw her revenue appear the very first day.
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